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As a business owner, you are faced with having to decide weather to hire a creative agency or a freelance artist when you have a new project to launch, say, a website or a print ad for your new product launching. Of course, working with freelancers and creative agencies both have their advantages, and the […]
Can you imagine owning a business, but not telling people what your phone number is? Of course not. But did you know that 50% of all small business websites don’t have their phone number clearly listed on their home page? That’s just one of the many examples of common mistakes small business owners are making […]
“Does my website need to be mobile-friendly?” As a business owner who has a website, you might have asked yourself this question recenlty. Mobile devices like smartphones and tablets are fast becoming the preferred method of Internet access; if your website is not viewable on smartphones, or has no dedicated mobile version, you need to fix it soon. Here are […]
Creating a website for your business is one of the best ways to market your business online, but the challenging part is making a GOOD website. In order to build a successful website, you need all the right skills that should work together: writing content, coding pages, building navigation, and enhancing your site’s SEO. Not to mention, […]
Websites aren’t dead. Sure, you can just create a Facebook page for your website, right? This is actually a fairly common misconception among Filipino business owners, since they don’t want to spend a buck on creating a dot-com website for their business, when in fact, they are missing a huge opportunity to convert prospects into […]
Before the internet age, when launching and marketing your business, all you need to do was get an office, print some business cards and flyers, and perhaps post a few adverts to spread the word. Now, in the smartphone age, it is important to successfully launch your business ONLINE. After all, almost everybody nowadays use […]
It’s a common mistake that when writing content for the web, the writer treats their audience like they would when writing content for print ads, such as flyers or brochures. But writing for the web is a completely different game. Web copy is scanned and glanced at. Not read. Web visitors are hunting for information […]