Customer Reviews: Why They Are Important For Small Businesses

Customer reviews are the feedback that your customers leave online about their experience with your products, services, or business. They can be positive, negative, or neutral, and they can appear on various platforms such as Google, Facebook, Yelp, or your own website. Customer reviews are more than just opinions; they are a powerful marketing tool […]

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Email Marketing Tips for Small Business Owners

Email marketing is one of the most effective and affordable ways to communicate with your customers and prospects. It can help you increase brand awareness, generate leads, boost sales, and build loyalty. But how do you create an email marketing strategy that works for your small business? Here are some tips to help you get […]

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What is Demand Generation? What You Need To Know as a Small Business Owner

Demand generation is a term that describes how you attract and nurture potential customers for your business. It’s not just about getting people to visit your website or sign up for your newsletter. It’s about guiding them through every stage of their buying journey, from awareness to consideration to decision. Demand generation is important for […]

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How Word Of Mouth Can Help Your Small Business

Word of mouth marketing is when a customer shares a positive experience with your brand with their friends, family, or social media followers. It’s one of the most powerful and cost-effective ways to promote your small business, as it can generate trust, loyalty, and referrals. But how do you get your customers to talk about […]

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Market Your Business, Even When You’re Busy

Marketing your business is not something you do only when you need more customers or sales. It’s something you should do consistently, even when you’re busy with other aspects of your business. Why? Because marketing has many benefits that can help you grow your business in the long run. Here are some of them: Marketing […]

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How To Increase Visibility of Your Local Business

In the world of online marketing, you don’t have one or two competitors – you have tens if not hundreds. Try typing what your business is offering on a search engine, and those businesses are immediately your competition. You need to have a solid strategy in making your business known to potential customers, whether they […]

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How To Embrace Digital Platforms For Your Business

We’re currently living in an interesting time, where the worldwide pandemic situation has pushed small businesses to transform their brick-and-mortar stores to semi-digital or even fully-digital stores. As a small business owner, where should you begin? What steps will you take in order to stand out? Here are a few tips on how to embrace […]

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How Your Small Business Should Communicate During Crisis

No matter where you are what regulations you have in your local area, the current global crisis is surely having an impact on your small business. That’s why it is important now more than ever to have a clear communication with your existing customers and potential clients what the current situation is and how your […]

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