In the world of online marketing, you don’t have one or two competitors – you have tens if not hundreds. Try typing what your business is offering on a search engine, and those businesses are immediately your competition. You need to have a solid strategy in making your business known to potential customers, whether they […]
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We’re currently living in an interesting time, where the worldwide pandemic situation has pushed small businesses to transform their brick-and-mortar stores to semi-digital or even fully-digital stores. As a small business owner, where should you begin? What steps will you take in order to stand out? Here are a few tips on how to embrace […]
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Businesses of today differ from even just 10 years ago. People nowadays are more confident in trusting online businesses, especially in the advent of Lazada, Shopee, HonestBee, and even Facebook Marketplace; apps and services that heavily rely on the web. As a small business owner, how do you compete? How do you know that the […]
Most consumers trust online reviews as much as personal recommendations. This is why online reviews for your small business is very important. It is understandable if you are hesitant in providing a customer review section on your website, as it allows for negative feedback, but not allowing any reviews at all can make your customers […]
Can you imagine owning a business, but not telling people what your phone number is? Of course not. But did you know that 50% of all small business websites don’t have their phone number clearly listed on their home page? That’s just one of the many examples of common mistakes small business owners are making […]
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“Does my website need to be mobile-friendly?” As a business owner who has a website, you might have asked yourself this question recenlty. Mobile devices like smartphones and tablets are fast becoming the preferred method of Internet access; if your website is not viewable on smartphones, or has no dedicated mobile version, you need to fix it soon. Here are […]
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Creating a website for your business is one of the best ways to market your business online, but the challenging part is making a GOOD website. In order to build a successful website, you need all the right skills that should work together: writing content, coding pages, building navigation, and enhancing your site’s SEO. Not to mention, […]
Congratulations! You’ve just started your new local business, and made the first step in becoming a successful small business owner. But the next step can be a bit more difficult: how do you market your new business so that people will find you? Here are a few simple tips on how to market your new […]
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