The Department of Tourism recently relaunched its “More Fun in the Philippines” campaign last February 8, and a huge part of the relaunch is a brand new font called “Barabara”, a typeface that largely takes inspiration from the local jeepney’s signages. Global advertising agency BBDO helped with the DOT’s campaign relaunch. The challenge was to […]
Read More… from Look: “More Fun In The Philippines” Jeepney-Inspired Font