Launching a new business is an exciting experience, whether itâs your very first startup or youâre a seasoned entrepreneur. However, bringing your dream to fruition â and ensuring itâs successful â is often easier said than done. Though different startups face different challenges, there are some tried and true strategies that can increase your likelihood […]
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Customer reviews are the feedback that your customers leave online about their experience with your products, services, or business. They can be positive, negative, or neutral, and they can appear on various platforms such as Google, Facebook, Yelp, or your own website. Customer reviews are more than just opinions; they are a powerful marketing tool […]
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Email marketing is one of the most effective and affordable ways to communicate with your customers and prospects. It can help you increase brand awareness, generate leads, boost sales, and build loyalty. But how do you create an email marketing strategy that works for your small business? Here are some tips to help you get […]
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Demand generation is a term that describes how you attract and nurture potential customers for your business. It’s not just about getting people to visit your website or sign up for your newsletter. It’s about guiding them through every stage of their buying journey, from awareness to consideration to decision. Demand generation is important for […]
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Word of mouth marketing is when a customer shares a positive experience with your brand with their friends, family, or social media followers. It’s one of the most powerful and cost-effective ways to promote your small business, as it can generate trust, loyalty, and referrals. But how do you get your customers to talk about […]
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Marketing your business is not something you do only when you need more customers or sales. It’s something you should do consistently, even when you’re busy with other aspects of your business. Why? Because marketing has many benefits that can help you grow your business in the long run. Here are some of them: Marketing […]
In the world of online marketing, you don’t have one or two competitors – you have tens if not hundreds. Try typing what your business is offering on a search engine, and those businesses are immediately your competition. You need to have a solid strategy in making your business known to potential customers, whether they […]
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We’re currently living in an interesting time, where the worldwide pandemic situation has pushed small businesses to transform their brick-and-mortar stores to semi-digital or even fully-digital stores. As a small business owner, where should you begin? What steps will you take in order to stand out? Here are a few tips on how to embrace […]
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