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Why Your Small Business Needs a Website

Websites aren’t dead. Sure, you can just create a Facebook page for your website, right? This is actually a fairly common misconception among Filipino business owners, since they don’t want to spend a buck on creating a dot-com website for their business, when in fact, they are missing a huge opportunity to convert prospects into customers.

Starting a small business might be a daunting task — and taking your business into the Digital Age makes it even more challenging. Having a website for your small business is the first step in making your small business visible on the internet.

A website is one of the most cost-effective forms of advertising. It enables you to show what you offer to potential clients, and gives you an edge among the competition.

  • A website is where you’ll take all your other marketing — print-ads, emails, business cards, fleet vehicles, and especially social media.
  • A website allows you to communicate with your prospects and customers.
  • Unlike social media pages, you can customize your website to include an unlimited amount of information, and reorganize them as you wish.
  • You can easily introduce your promotions and offers on your website.

Having a website for your small business is the first step in making your small business visible on the internet.

In addition, your website acts as a constant, convenient way to promote your brand. It’s easy to direct your prospects and customers to your website, which acts as a customized, digital “business card” accessible from any device with an internet connection, so you can impress them.

Most importantly, your website gives you credibility you need to build relationships with your customers. It gives you the edge among your competition. It also makes for a good impression for your prospects, because it provides an easy-to-use experience on giving them the information they want about your small business.


Get a FREE consultation on how to start a new website (or improve your existing one), and get 20% discount on Celeste Graphics‘ web design services, by answering a simple survey. Click here to find out more.


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