Creating a website for your business is one of the best ways to market your business online, but the challenging part is making a GOOD website. In order to build a successful website, you need all the right skills that should work together: writing content, coding pages, building navigation, and enhancing your site’s SEO. Not to mention, […]
You’ve probably already heard of Pokémon Go — a popular smartphone app that’s taking the world by storm. You’ve also noticed that major businesses are taking the opportunity to use it to lure in customers — you’ve probably seen the ads posted by major local malls and establishments. But how do you use the popular gaming […]
Congratulations! You’ve just started your new local business, and made the first step in becoming a successful small business owner. But the next step can be a bit more difficult: how do you market your new business so that people will find you? Here are a few simple tips on how to market your new […]
Olympics and Paralympics has a rich tradition of making pictograms for their sporting events, and Rio 2016 is no exception. The tradition started back in 1964, during Tokyo Olympics, where each edition of the games has depicted sports on its program through iconic graphic symbols that reflect the culture of the host nation.
The international sandwich chain, Subway, has updated their logo. This might be a much-needed brand-new look for the company, since their logotype has not been touched for 15 years. Also being updated is their menu, which will include new items under the premium category.
Websites aren’t dead. Sure, you can just create a Facebook page for your website, right? This is actually a fairly common misconception among Filipino business owners, since they don’t want to spend a buck on creating a dot-com website for their business, when in fact, they are missing a huge opportunity to convert prospects into […]
Before the internet age, when launching and marketing your business, all you need to do was get an office, print some business cards and flyers, and perhaps post a few adverts to spread the word. Now, in the smartphone age, it is important to successfully launch your business ONLINE. After all, almost everybody nowadays use […]
It’s a common mistake that when writing content for the web, the writer treats their audience like they would when writing content for print ads, such as flyers or brochures. But writing for the web is a completely different game. Web copy is scanned and glanced at. Not read. Web visitors are hunting for information […]